A purpose-built channel partner strategy, coupled with flawless execution, can be a force-multiplier to accelerating your revenue growth. Your Channel Chief crafts your strategy, identifies the right partners for your business, helps to build your channel community, enables your partners for success and drives new revenue.

Best suited to a larger company, mandated to scale revenues into the hundreds of millions, managing larger sales teams. Typically oversees both the sales & marketing functions while also leading global affiliates and joint venture partnerships. More involved in high-level revenue strategy and less involved in execution.

The CSO role sits squarely between VP Sales and CRO. This is your bimodal operator, mandated to build your sales org from the ground up, with a sharp focus on accelerating revenue; instrumental in crafting the sales growth strategy and then in the trenches supporting the in-field execution of that strategy too.

Your VP Sales is inherently more tactical than a CSO or a CRO. By definition, they don’t build the growth acceleration strategy, they just execute on it. Best suited to an environment which has an existing sales team in place with a proven GTM strategy already built.